Ambrose University was looking for a fresh approach for their annual fundraising graduation appeal letter.
We wanted to expand their target audience. I used the tagline “Today his dream becomes a reality” with an image of a child to create a juxtaposition that encourages a young parent or grandparent to think of their child as a graduate of Ambrose University.
This juxtaposition created a strong emotional connection to a younger generation the client had been missing with the past appeal letters.
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